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VIDEO: Higgsfield, the $1bn AI video machine deconstructed.

What's real, what's theatre, and what you can learn if you’re building a business on AI models.

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Higgsfield, taken apart: the $1bn AI video machine

4:06 PM
Higgsfield, taken apart: the $1bn AI video machine

Before OpenAI shut down its video model, Sora, Higgsfield was Sora’s largest customer by spend and usage, Tech Times reported. OpenAI shut down the Sora 2 models and its Videos API on 24 September 2026. That same month, Higgsfield’s founder, Alex Mashrabov,

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