makeyourmind/up

makeyourmind/up

30 Predictions for Martech, CX, Data, Identity, Commerce

Krish Raja's avatar
Krish Raja
Oct 21, 2025
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MarTech & AI Governance

  1. By 2027, AI councils will be mandatory infrastructure in every marketing org over 50 people. Companies without them will struggle to manage agent autonomy and will face compliance issues.

  2. Marketing headcount metrics will shift to "humans + agents" by 2026. Your CMO will report team size as "12 humans, 47 agents" and nobody will bli…

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